Effective Date: 08/20/2025
Last Updated: 09/10/2025

1. Introduction

Liberty Shield Financial ("we," "our," or "us") is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with our services, including when you respond to our advertisements on social media platforms like Facebook.

2. Information We Collect

2.1 Information You Provide Directly

We may collect the following personal information when you:

Complete forms through our Facebook advertisements

Submit insurance quotes or applications

Create an account on our website

This information may include:

Name, address, phone number, and email address

Date of birth and Social Security number

Driver's license information

Insurance history and claims information

Financial information for payment processing

Health information (for certain types of insurance)

2.2 Information Collected Through Facebook Ads

When you interact with our Facebook advertisements, we may collect:

Facebook user ID and profile information you choose to share

Information about your interaction with our ads (clicks, views, engagement)

Lead information submitted through Facebook lead forms

Custom audience data used for ad targeting

2.3 Automatically Collected Information

We may automatically collect:

IP address and device information

Browser type and operating system

Website usage data and cookies

Location information (with your consent)

Social media platform analytics data

3. How We Use Your Information

We use your personal information to:

Provide insurance quotes and policy services

Process applications and underwrite policies

Communicate with you about our services

Improve our marketing campaigns and website

Comply with legal and regulatory requirements

Prevent fraud and ensure security

Analyze and improve our services

4. Information Sharing and Disclosure

4.1 Service Providers

We may share your information with trusted third parties who assist us in:

Processing applications and payments

Underwriting and claims processing

Marketing and advertising services

Customer support and communication

Data analytics and website functionality

4.2 Legal Requirements

We may disclose your information when required by law or to:

Comply with legal proceedings or government requests

Protect our rights and property

Prevent fraud or illegal activities

Protect the safety of our customers and employees

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

4.4 With Your Consent

We may share information for other purposes with your explicit consent.

5. Facebook-Specific Privacy Practices

5.1 Facebook Lead Ads

When you submit information through our Facebook lead advertisements:

Your information is collected by Facebook and shared with us

We use this information solely for insurance-related purposes

You can control your Facebook ad preferences in your Facebook settings

5.2 Facebook Custom Audiences

We may use Facebook's Custom Audiences feature to:

Show relevant ads to existing customers

Create lookalike audiences for marketing

We do not share personally identifiable information directly with Facebook for these purposes

5.3 Facebook Pixel

Our website may use Facebook Pixel to:

Track conversions from Facebook ads

Optimize ad delivery and targeting

Create custom audiences based on website visitors

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

Encryption of sensitive data in transit and at rest

Access controls and authentication procedures

Regular security assessments and updates

Employee training on data protection

Secure data storage and transmission protocols

7. Your Privacy Rights

Depending on your location, you may have the right to:

Access your personal information

Request correction of inaccurate information

Request deletion of your personal information (subject to legal and business requirements)

Opt out of marketing communications

Request portability of your data

Lodge a complaint with regulatory authorities

Note: Certain rights may be limited by applicable insurance laws and regulations, as we are required to maintain certain records for regulatory compliance.

9. State-Specific Privacy Rights

California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act, including:

Right to know what personal information we collect and how it's used

Right to delete personal information (subject to legal exceptions)

Right to opt out of the sale of personal information

Right to non-discrimination for exercising privacy rights

Other State Laws

Residents of other states may have additional privacy rights under applicable state laws. We comply with all applicable state privacy regulations.

10. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

Posting the updated policy on our website

Sending you an email notification (if we have your email address)

Other appropriate means of communication

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Liberty Shield Financial
134 Wild Basin Rd, Building A, Suite 240
Austin, TX 78746
Phone: (480) 341-8900
Email: [email protected]

For privacy-related requests, please include "Privacy Request" in the subject line and provide sufficient detail for us to process your request.

This Privacy Policy is effective as of the date listed above and applies to all personal information collected by Liberty Shield Financial.